Webinars are revolutionizing the way your brand connects with your audience. Due to their intrinsic advantages such as flexibility, value-for-money, interactive format, and ability to reach larger audiences, webinars are fast emerging as a potent tool toward business growth.
Webinars have expanded way beyond typical application scenarios like training and development and inroaded the critical domain of business growth and sales. In this area, they have already demonstrated the immense potential to connect a company with its customers and help build long-lasting relationships between the two.
Here are the top 7 ways in which webinars and their OTT (Over The Top) streaming platforms bring value to a business and drive its growth:
1. Builds direct and valuable interaction with the audience
Nothing beats the webinar platform when it comes to building engagement among your audience and a direct connect with them. You get the opportunity to deliver tremendous value through live discussions, real-time feedback, and question-and-answer sessions. You get a direct peek into your audience’s expectation from your business, leading to effective transformation in your strategy, as needed—all this within a really short period of time. The value of such interaction for the conversion is incredibly high.
2. Widens your reach across the globe
This is one of the greatest advantages of webinars – the opportunity to meet and converse with a large and diverse audience, at minimal infrastructure cost and logistical effort. You can literally connect with hundreds of prospects without any travel and in the short timespan of the webinar. Another important aspect about this connect is the high interaction and engagement. Your audience can ask questions and voice opinions. The platform provides them with the all-important ability to make their presence seen and heard—and that’s a powerful feeling that fosters relations.
3. Offers great opportunity for soft sales
You’ve got an attentive audience that has taken the time and effort to sign up for your webinar, which means they already look up to you as an expert. This presents a golden opportunity to impart information and sell at the same time. Use your webinar content effectively and naturally to showcase your product/service in a positive light—as a solution to typical problems and as a well-crafted, much-needed entity that the audience will want and will benefit from. This will create an intuitive desire among the audience, eliminating the need for hard (and often off-putting) sell.
4. Generates new leads
There can never be an excess of leads for your business and webinars and their live OTT streaming are impactful in attracting and generating new leads that can possible progress to conversion. Webinars need registration and audience members are willing to share their name, email, work and other details to register. This sharing of information already expresses their interest in your business and what you have to say / teach through the webinar. Hence investing in promoting your webinar through paid ads or prominently showcasing it on your homepage is good strategy.
5. Qualifies leads and paves the way for long-lasting relations
A great way to qualify a lead is to promote webinars to existing audience through email campaigns with attractive offers. Through webinars, you can explain the value (and the desirability) of your product / service to your leads. More importantly, you get a platform to put out real people from your company before your audience – and this is a great way to have real-time conversations and build lasting relations before you communicate with them individually.
6. Enhances credibility and reach through guest interaction
Since webinars are interactive sessions that are streamed live, it’s smart to invite influencers or expert guests to participate in your discussion. That way you add credibility and build brand value for yourself and can also leverage the guest’s native audience to increase attendance, encourage sharing via social media, and eventually cultivate new prospects.
7. Accelerates sales process
The bottomline for your business is revenue. It is imperative to convert leads as fast as possible. Webinars speed up this process because they help you connect, build trustworthy relations, and deliver value all in one go. You’ve integrated the early stages of the sales funnel into that one webinar session. That’s a huge saving on time and effort.
Webinars are undoubtedly an important link in the chain of prospecting, lead generation and eventual conversion. When planned and executed well, they significantly reduce the time and cost incurred by a typical sales cycle. Leveraging their potential will go a long way in your efforts to drive your company’s sales and growth.